Understanding its market incredibly well, the Cosmopolitain Hotel Las Vegas has once again renounced the traditional advertising approach of luxury hotels. By creating an edgy if-not-eccentric new TV spot, it hones in on what really grabs this demographic’s attention: glossy imagery, curated style and an almost-absurd storyline—with a twist reminiscent of Baz Luhrmann’s Romeo + Juliet. 

Just the right amount of wrong!