life. luxury. and the pursuit of happiness.

Well played, Las Vegas, well played.. I love it when brands...

Tue, 28 Aug 2012 12:49:28 -0400

Well played, Las Vegas, well played.. I love it when brands leverage current events to strengthen their brand image. #knowthecode www.adweek.com

As a tribute to their September Issue, W Magazine partners with...

Wed, 15 Aug 2012 10:41:49 -0400

As a tribute to their September Issue, W Magazine partners with Hipstamatic iPhone App to create the “WMag Freepak” lense—with accompanying photo contest, of course!
See www.wwd.com

A new documentary on the illustrious @dvDianaVreeland is set to...

Mon, 13 Aug 2012 12:11:04 -0400

A new documentary on the illustrious @dvDianaVreeland is set to premiere next month @MuseumModernArt during #NYFashionWeek. The film, called Diana Vreeland: The Eye Has to Travel, will “capture Vreeland’s life visually and will guide us through her life, adventures, accomplishments, and passions.” The documentary will also be screened during Paris Fashion Week & sponsored by Barney’s New York

Also, a book by the same name will be published on October 1st and will feature illustrations and original magazine spreads.

Can’t wait for @VogueMagazine’s @LadyGaga September...

Sun, 12 Aug 2012 10:21:22 -0400

Can’t wait for @VogueMagazine’s @LadyGaga September Issue !

@Luxuo blog posted:

Vogue US said Thursday its upcoming September issue will be its biggest ever, surpassing the previous record-setter made famous in a documentary film.

With pop diva Lady Gaga on the cover, the 916-page door stopper, scheduled to hit newsstands in the United States on August 21, will mark the influential Conde Nast title’s 120th anniversary.

#LVLive Louis Vuitton live streams Fall/Winter Collection! Watch Louis Vuitton-MARC JACOBS Exhibit @Les Arts Decoratifs this afternoon!

Wed, 07 Mar 2012 10:00:05 -0500

Cartier inspires & dazzles in new film l’Odysee de...

Mon, 05 Mar 2012 00:00:00 -0500

Cartier inspires & dazzles in new film l’Odysee de #Cartier.

In what may be Cartier’s most elaborate branded campaign, La Panthère takes us on an adventure that showcases Cartier’s brand values exquisitely. This beautiful film not only illustrates Cartier’s history but gives the viewer an interesting glimpse into where the keys to the company’s future may lie. From the Cartier family’s early beginnings in Paris on Rue de La Paix, to the exotic aristocrats in Russia, China & India, the film brings to life the pillars that built the Cartier empire.

Stunning, independent and alluring, L’Odyssée’s panther captures the essence of the brand while also laying the groundwork for future success. While this beautiful creature leaps from scene to scene, Cartier artfully incorporates historical elements from three of the brand’s future major markets: Russia, China & India. This film not only creates a fantasy around the brand’s Parisian history but also appeals to these markets by showcasing how their histories are so deeply intertwined with Cartier’s.

L’Odyssée was shot in France, Spain and Italy with three different panthers and its score was recorded at Abbey Road.

Luxury Hotel in Las Vegas @Cosmopolitan_LV piques curiosity with new ad

Thu, 23 Feb 2012 10:02:05 -0500

Understanding its market incredibly well, the Cosmopolitain Hotel Las Vegas has once again renounced the traditional advertising approach of luxury hotels. By creating an edgy if-not-eccentric new TV spot, it hones in on what really grabs this demographic’s attention: glossy imagery, curated style and an almost-absurd storyline—with a twist reminiscent of Baz Luhrmann’s Romeo + Juliet.

Just the right amount of wrong!

Louis Vuitton presents: “When Hong Kong is a...

Wed, 22 Feb 2012 20:56:04 -0500

Louis Vuitton presents: “When Hong Kong is a Woman…”

The Louvre is going DIGITAL! A new partnership with Nintendo...

Wed, 21 Dec 2011 10:05:06 -0500

The Louvre is going DIGITAL!

A new partnership with Nintendo will mark one of the Louvre’s major milestones in its new drive to go “digital”. Starting in March, you can now visit one of the world’s most illustrious museums with a Nintendo 3DS in-hand.

“We are the first museum in the world to do this,” Alfandari told AFP. “People’s habits have changed. But that offers us a huge opportunity to extend the museum’s territory, and build a lasting relationship with our visitors.”

“When visitors choose to tour the museum with a 3DS, they’ll have access to themed itineraries and commentaries, including child-appropriate ones, in seven languages. It’s not clear how the console will use the 3DS’s glasses-free 3D display to enhance the experience, but it’ll no doubt figure prominently in the experience.”

Sources: Agence France Presse & Mashable.com

Macarons brand, @Laduree to launch new cosmetics line #LesMerveilleuses!

Tue, 20 Dec 2011 10:05:05 -0500

Les Merveilleuses de Ladurée is set to launch in Japan in February and Europe in Fall 2012. The collection of blushes, foundations and lip colors stems from Laduree’s successful line of body creams and lotions.

The always innovative Ralph Lauren brand tries a new twist on...

Tue, 06 Dec 2011 20:50:40 -0500

The always innovative Ralph Lauren brand tries a new twist on holiday greetings e-cards! They have brilliantly incorporated their online catalog into the e-cards… Each letter of the ecard’s message showcases part of Ralph Lauren’s collection.

“We wanted a creative way to engage our customers and drive traffic for the holidays through ecommerce, so we created the Rugby MYO Holiday Card,” David Lauren, SVP of advertising, marketing and corporate communications, wrote in an email to Mashable. “This is a fun and innovative way to simultaneously introduce friends to Rugby and share custom messages for the holiday season.”

@VictoriaBeckham wins Brand of the Year in this year's @britfashawards !

Tue, 29 Nov 2011 21:04:35 -0500

@Karl_Lagerfeld launching new affordable line with @NETAPORTER during #Paris' Couture Week!

Tue, 01 Nov 2011 11:00:05 -0400

Prices are said to range fro 60 to 200 euros.

@Womensweardaily announces new scent in the works at #LouisVuitton !!

Thu, 27 Oct 2011 11:43:05 -0400

Louis Vuitton will begin working on a new scent early next year and has hired the acclaimed “nose” behind Dior Addict & Stella by Stella McCartney.

@RichardBranson opens @Virgin hotel in Chicago!

Thu, 27 Oct 2011 10:05:05 -0400

Announced earlier last year, Richard Branson unveiled the first of Virgin’s new luxury hotels. Chicago’s Old Dearborn Bank Building, a 27-storey landmark, will be redesigned to target ‘high income, well-educated, metropolitan “creative class” customers’. The 250-room Virgin Chicago Hotel is set to open in early 2013.

#Hermès to design the interior public spaces of the Trump Tower Manila

Wed, 26 Oct 2011 19:41:59 -0400

For the first time in history, the Hermès luxury house has accepted to take on an interior design project of this kind. The development of the Trump Tower Manila’s 220-unit residential tower was led by Ivanka Trump, EVP of development and acquisition at Trump and the Century Group. Construction has begun in the heart of Makati, “the undisputed financial, commercial, and social center of the Philippines”.

Miranda Kerr has been chosen to wear the $2.5 Million...

Sun, 23 Oct 2011 10:00:06 -0400

Miranda Kerr has been chosen to wear the $2.5 Million @VictoriasSecret #FantasyBra. Made of 3,400 stones, the bra took artisans over 500 hours to hand embroider. The new mother (who gave birth to her son earlier this year) will wear the 142 carat yellow and white diamond bra and will take the stage at Victoria’s Secret fashion show on November 29. The bra will also be featured in their 2011 Christmas Catalogue.

#DigitalMedia is the fashion world's new #Vogue

Wed, 19 Oct 2011 10:00:06 -0400

Take a look at some key excerpts from L2’s Digital IQ Index® 100: Fashion

From live streams of runway shows to an arms race on social media platforms, brands are seeking the halo of innovation that comes from inspired online programming. A recent report by Fondazione Altagamma indicates that site traffic and online buzz in Fashion exceeds all other luxury categories with the exception of Automobiles.

DIGITAL IQ RANKING:

Burberry’s specula- tive investment in Facebook has resulted in more than 8.2 million fans—a more target rich audience nearly seven times the global circulation of Vogue.

DIGITAL IQ DISTRIBUTION

Digital IQ = Shareholder Value
Our thesis is that digital competence is inextricably linked to share- holder value.

"Belle Parfumerie" to be launched in Paris' @Printemps department store

Tue, 18 Oct 2011 10:05:06 -0400

Dedicated to only the most luxurious of perfumes, la Belle Parfumerie will invite shoppers into the lavish worlds of Hermès, Dior, Acqua di Parma and Annick Goutal (to name a few). Being the first (and heaviest) investor of the retailer’s new project, Hermès has created a shop-in-shop within the space and will feature the Hermessence line (previously exclusively sold at Hermes stores) . Le Printemps has not only invested in creating a lush environment but has also focused on the entire experience by introducing specially trained staff to assist the shopper in choosing their perfect scent. Future plans for the Belle Parfumerie include “ateliers” and museum-like exhibits.

With true Parisian flare, Le Printemps will also launch a limited edition magazine entitled Iconofly, which will further immerse shoppers into the opulent world of fragrances.

And no Printemps endeavor would be complete without their storefront windows showcasing the additions to the Printemps-world! Stay tuned for pictures!

"The luxury industry is built on a paradox: the more desirable the brand becomes, the more it sells..."

Sat, 08 Oct 2011 13:01:30 -0400

“The luxury industry is built on a paradox: the more desirable the brand becomes, the more it sells but the more it sells, the less desirable it becomes!”

- Patrick Thomas, CEO, Hermès via Interbrand