Well played, Las Vegas, well played.. I love it when brands leverage current events to strengthen their brand image. #knowthecode www.adweek.com
As a tribute to their September Issue, W Magazine partners with Hipstamatic iPhone App to create the “WMag Freepak” lense—with accompanying photo contest, of course!
See www.wwd.com
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Can’t wait for @VogueMagazine’s @LadyGaga September Issue !
@Luxuo blog posted:
Vogue US said Thursday its upcoming September issue will be its biggest ever, surpassing the previous record-setter made famous in a documentary film.
With pop diva Lady Gaga on the cover, the 916-page door stopper, scheduled to hit newsstands in the United States on August 21, will mark the influential Conde Nast title’s 120th anniversary.
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Understanding its market incredibly well, the Cosmopolitain Hotel Las Vegas has once again renounced the traditional advertising approach of luxury hotels. By creating an edgy if-not-eccentric new TV spot, it hones in on what really grabs this demographic’s attention: glossy imagery, curated style and an almost-absurd storyline—with a twist reminiscent of Baz Luhrmann’s Romeo + Juliet.
Just the right amount of wrong!
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Les Merveilleuses de Ladurée is set to launch in Japan in February and Europe in Fall 2012. The collection of blushes, foundations and lip colors stems from Laduree’s successful line of body creams and lotions.